In their recent work, Lehrer and Lin shed some light on the black box of party behavior. The authors ask under what conditions the broad-appeal strategy works. This phenomenon describes voters’ tendency to vote for ambiguous parties. Sending equivocal policy signals to voters, a party becomes attractive to more voters with diverse policy interests. If a party has ambiguous party platform, voters tend to underestimate the policy distance between their own position and the position of the party. Therefore, the broad-appeal strategy is a winning strategy to broaden up electoral support.… Read More Literature Review: Everything to everyone?